The eternal paid advertising debate - settled. We break down when to use Google, when to use Meta, and when to run both.
What to Review First
1. Practical step
Clarify the audience, region, and buying intent before choosing tactics.
2. Practical step
Audit the current funnel so traffic, messaging, creative, and conversion points are measured together.
3. Practical step
Prioritise the changes that can improve lead quality, conversion rate, or acquisition cost fastest.
How Kynosi Approaches It
We connect strategy, execution, analytics, and optimisation into one operating rhythm. That means every campaign, landing page, automation, or brand asset is judged by how well it contributes to measurable growth.
The strongest results usually come from tightening the basics first: clear positioning, accurate tracking, fast feedback loops, and a channel plan that matches the customer journey.